Marketing Culture

Marketing Culture Introduction The International Council of Museums (ICOM) defines a museum as a lasting institution that is not profit oriented, focused on serving and developing the general public which obtains, preserves, researches, corresponds and displays, for the goals of learning, education and leisure, tangible evidence of man and his surrounding (Ambrose and Paine, 1996, p.8).Advertising We will write a custom report sample on Marketing Culture Museums in Kuwait specifically for you for only $16.05 $11/page Learn More Museums exist in diverse forms though they have two common aspects: They are concerned with objects and their purpose has to do with communication. From the definition, three vital duties of museums are highlighted: Obtaining and conservation of accumulated objects to keep for a long time for purposes of learning and use, research on items in the assortment and exhibition and other utilization of resources for information and enlightenment for the ent ire public. These duties normally entail a clash of interests. For instance, it may be challenging to research on an item being exhibited and a resource may not be well conserved if it is visitors frequently get in touch with it for education reasons. The concentration of museums on attaining equilibrium among these diverse roles is also changing. Initially, museums focused on acquisition of works of art and did not so much value how people benefited from them. The museum’s contemporary duty has very much to do with communication. Why Marketing Is Important To the Success of a Museum Marketing is adequately bendy enough to fit to emerging situations. Past information on marketing reveals that its focus has been gradually shifting through commodity, institution, function, management, and social settings. Marketing basically encompasses a client need, fulfillment of this need, a connection between the company and the customer, and optimization of gains. Museums have not been ac tively involved in marketing because since marketing aims at meeting the customers’ needs, they fear that if they engage in it, they will lose their mission and instead focus on fulfilling only what customers need. This ought not to be the case since, marketing, if well conceptualized, can enable museums attain their objectives. Services marketing is becoming increasingly imperative to museum marketing. As such, the extended marketing mix is applicable. This refers to price, product, place, promotion, people, process, and physical support. The museum being a non-profit making organization ought to interface strategic marketing by linking its mission to marketing. A museum, being a non-profit making entity, has two unique parties that they need to reach out to funders and clients. In the same vein, marketing is needed to convince funders to keep on supporting the museum.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The purpose of this work is to: identify the varying target markets for museums, discuss the use of psychographic base as a tool for segmenting the market for the Kuwait National Museum, show how consumer’s decision in visiting the firm is affected by personal influences and reveal a marketing strategy that the Kuwait National Museum can devise in order to remain relevant to the contemporary consumer. This report is divided into four parts. The background highlights some profile information about the museum such its history, sources of funding, staffing, location, and collections. The second part describes the product market and market segmentation of the museum. The third section aims at recommending the appropriate target market, positioning strategy, and marketing mix for the museum. The conclusion part contains a summary of the recommendations and explains how they will result to a greater value to both the customers and the m useum (Cox, Radbourne and Tidwell, 1998,). Background The Kuwait National Museum was designed by architect Michel Ecochard. Having been completed in 1983, it encompasses five different buildings put up around a central backyard, and grouped in accordance to the knowledge of the Arabian Peninsula, its olden times, topography and civilization. The buildings are connected with galleries that enable easy movement from one to another. Those sightseers who wish to access only one part of the building can get into it through a lawn, protected from strong heat from the sun-by-sun breakers that are three-dimensional (Ecochard, 2000, p.1). First, there is the management, and cultural section comprising of conference facilities, a library, nightclub, restaurant, and administrative offices. Second, there is Land of Kuwait section, showing Kuwait’s aspects like botany, and zoology among other national aspects. Third, there is man of Kuwait partition exhibiting how the Kuwait man has devel oped socially and economically with time. Fourth, there is a section showing how Kuwait has developed both before and after oil discovery, and finally, the planetarium that shows the ancient devices of observation, a state of which the Arabs were the undebatable leaders up to the nineteenth century (Global markets, 2010, p.15). The museum is in a public and cultural building located in Kuwait city.Advertising We will write a custom report sample on Marketing Culture Museums in Kuwait specifically for you for only $16.05 $11/page Learn More Between 1990 and 1991, the Iraqi invasion took place leading to the looting of the museum’s exhibits by the Iraqis. After looting most of the artifacts, they then set the facility ablaze. From about 1994, the museum has been seeking fiscal support from the United Nations Educational and Scientific and Cultural Organization (UNESCO). This is meant to help it both restore its collection and renovate the museum build ing. Studies reveal that both Arab Fund for Economic and Social Development (AFESD) and Kuwaiti fund have devoted significant amount of finances towards the study for construction, construction works, and procurement of equipment for the construction of the national museum that is expected to transpire between July 2010 and January 2013 (CDR, 2009, P.18). These form the three sources of funding for the museum. However, the museum has undergone renovation and is currently among the best ones in Middle East with about 20000 artifacts (O’shea and Spilling, 2009, p.136). Therefore, with regard to the Product Life Cycle (PLC), the museum is in its introduction stage given that it has been in the decline stage after its destruction by the Iraqis (Mukherjee, 2009, p.80). In this stage, its management has developed innovative products that include 20000 artifacts and other olden valuables from Faylaka Island. Product Market Product market is a strategy that enables people to purchase goods or services with ease. The museum competes in several cultural markets. First, there is the cultural market. The product offered by the museum is intricate and transient. It may be interpreted in diverse ways by different people such as the experience brought about by the item, a specific item in the collection and social approval. This confusion regarding the actual product complicates the possibility of categorizing museums on the product / service foundation. The reason behind the existence The Kuwait National Museum has a strong market view gauged from the method through which it presents its materials, the duration it is open to the public and its tools of promotion. Its artifacts reveal much about the Kuwaiti and Islamic culture. Secondly, the museum plays an educative role. Due to its rich reservoir of ancient and cultural items, the museum is able to offer these products to people from Kuwait who may be interested in broadening their cultural knowledge. Tourists also use the facility as an educative instrument where they are able to acquire knowledge concerning both ancient and Arabic culture. Thirdly, the museum also competes in the leisure market. Numerous tourists from other parts of the world go the Kuwait National Museum to for recreational purposes. The museum is in the growth stage. This is due to increased awareness resulting from the cultural, educative and leisure product markets. Market Segmentation Market segmentation refers to the process of portioning the market into identifiable groups or segments. Market segmentation will enable the museum administration to develop a marketing mix that will meet identifiable customer needs in an effective manner. Secondly, by prioritizing the needs of customers, market segmentation will enable the museum to meet its goals and objectives.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In order to meet the specific needs for customers, it is essential for the museum to segment the clients into different groups in accordance to their wants, to be able to design a marketing mix that will suit them. An appropriate base of segmentation will therefore be psychographic segmentation. This segmentation approach is based on personality, motives, lifestyle, and geo-demographics (Mouncey Wimmer, 2007 pg.310). Personality defines whom a person is in terms of behavior, attitude towards the product for instance, if a potential customer harbors negative attitude towards the artifacts, it is highly probable that they may not show up for it. On the hand, those with a positive attitude will buy. A person’s trait also defines his or her personality and most people buy products and services they believe to be in line with their personalities. Segmentation based on geodemographics integrates some geographical aspects with demographic aspects. Geo-demographic segmentation is ba sed on the assumption that people tend to move to locations in which their classes fit and with people that they share occupation. Geo-demographic segmentation may use either acorn or Mosaic methods to segment the market. Acorn method categorizes people with identical socioeconomic characteristics together while the mosaic method analyzes information obtained from different sources (Beamish Ashford, 2006, p. 65). Lifestyle is also another important base for segmenting the market. It takes a more subjective approach and classifies markets based on factors such as opinions, social activities, and interests. Under social activities, emphasis is on activities or functions that bring people together such as shopping and sports. Interests refers to what people like or enjoy doing and especially during their free time and this would include music, internet etc. such factors are then interlinked with demographics to form a better foundation for market segmentation (Beamish Ashford, 2006 p g 65). Incorporating this base of marketing segmentation will enable the museum devise suitable product markets that will suit the needs of the customers. That is categorizing customers based on the geo-demographic segmentation will enable the museum design products that reflect the culture of the customers. Successful segmentation is based on four essential criteria. First, the market should be substantial implying that the target market segment should be large enough to justify development and maintenance of marketing mix. Demographic segmentation suits this criterion because personality, motives, lifestyle, and geodemographics cover a very diverse region within the market. Secondly, the target market segment should be identifiable and measurable meaning the marketer should at least know the number of people interested in the marketing mix. Based on the psychographic segmentation especially the geo-demographic aspect, it is possible to identify and measure the exact number of clie nts based on their lifestyle, as well as where their respective class enables them to be. Thirdly, accessibility of the target market should be considered since it would not make sense to develop a marketing mix that will never get to the customers. Personality base focuses on people’s social activities and interests, and as such, it is possible to access a target market based on these aspects. Finally yet importantly, the market segment should be responsive to the particular mix designed. All components of psychographic segmentation such as personality, motives, lifestyle, and geodemographics are likely to respond to the marketing mix in a similar way. For example, all these components involve people, that is, the museum administration interacting with potential customers to find out the best way of reaching them with their product. Recommendations The target market for the museum could be the working class of the Taiwan people. This is because in segmenting the market with regard to geodemographics, people tend to be close to where their counterparts fit and their classes are. Potential customers who are likely to have this tendency are the working category. Given that they have a source of income, they are likely to provide a wider market for the Kuwait National Museum. Structurally, such a category of consumers has a well-structured lifestyle in terms of their varying opinions on range of issues, diverse interests for themselves and their families and plenty of leisure time to be utilized in fulfilling their interests. Due to varying personalities, it is possible to equip the museum with those artifacts that reflect the respective personalities of this target market. As such, the artifacts are supposed to be as diverse as the personalities themselves and therefore this segmentation implies growth to the museum and hence fits it. Positioning strategy refers to the act of painting in the minds of the target audience what the organization stands for, w hat makes it so unique in comparison to other organizations in a bid to place a perception in their mind that will make them prefer it to similar others (Sargeant and Jay, 2010, p.83). The attributes crucial to the target market is the ability of the museum to provide products that suit their cultural expectations, their interests. A product that is in line with their culture and likes will definitely cause them to have a positive attitude towards it. The Kuwait National Museum being based in the Kuwait city is stocked with diverse works of art that reflect the Arabian culture. It has five different apartments that contain varying artifacts to suit the different needs of the customers who also have different personalities. However, with the changing demography and hence personalities, the museum ought to reposition itself to suit the emerging client needs. This may include increasing the diversification of its products. The museum should adopt the conventional marketing mix that inc ludes product, place, price, and promotion. To support the museum’s position, the artifacts in the museum should be designed to reflect and suit the social, cultural, and political perceptions of the customers. Since museums are believed to be for public good, prices should be set in accordance to the value that clients attach to the service provided. Promotion informs the customers about the services being offered in the museum. Since financial considerations restrain promotions carried out in the museums, the museum should work attracting funding in a bid to influence decision makers like the local government. Concerning the place, the Kuwait National Museum is strategically located in Kuwait city and there may be no need for changes. Conclusion To ensure that the museum has a greater value for its works of art, the marketing mix should be improved accordingly. First, the products should be diversified to reflect the broad cultural and social needs of the clients. This will lead to increased value for the customers because it will be a measure to suit their needs. Secondly, the prices should be adjusted to reflect the value of the customers to the facility and its public significance. This will enhance the museum’s competitiveness, cause many customers to prefer it and in turn show the value for the clients. Thirdly, since promotion is expensive and the museum is non-profit making organization, attempts should be made to raise funds to enlighten customers on the museum’s services. This will reflect the museum’s concern for the customers’ needs and will better its relations with other parties. In addition, the place where the national museum is located is in Kuwait city and as such, it is strategic. Reference List Ambrose, T. and Paine, C., 1993. Museum Basics. New York: Routledge. Web. Available from: https://books.google.com/books?id=dmQ30uy8vWcCpg=PA8lpg=PA8dq=Ambrose+%26+Paine+%281993%29+on+museum+definitionsource=blots= jkdK0TfotPsig=iZSW_QgUaw1-E7Lt2Tx3EOYvm1Yhl=enei=H6UFTejhIueX4gaStJnGCgsa=Xoi=book_resultct=resultresnum=1ved=0CBgQ6AEwAA#v=onepageqf=false . Beamish, K. and Ashford, R., 2006. CIM Course book 06/07 Marketing Planning. MO: Butterworth Heinemann. Web. Available from: https://books.google.com/books?id=7rfmjL86sv8Cpg=PA64dq=steps+in+marketing+segmentationhl=enei=4eLPTOg6wpKMB9G9kaMGsa=Xoi=book_resultct=resultresnum=10ved=0CFgQ6AEwCQ#v=onepageq=steps%20in%20marketing%20segmentationf=false . CDR. 2009. Social Infrastructure. Web. Available from: cdr.gov.lb/eng/progress_reports/pr102009/Eeduc.pdf . Cox, S., Radbourne, J. and Tidwell, P., 1998. Museum Marketing: Implications for Extending the Current Literature. (Attached material) Ecochard, M., 1980. The National Museum of Kuwait. In Places of Public Gathering in Islam. Philadelphia: Aga Khan Award for Architecture. Global Markets. 2009. Kuwait 2009 Hospitality Market Overview. Kuwait: Global Markets. Web. Available from: https://books.g oogle.com/books?id=Y_PCONVeMjACpg=PT14dq=history+of+Kuwait+National+Museumhl=enei=BdMFTYfwH8-H5Ab6_OXPCgsa=Xoi=book_resultct=resultresnum=5ved=0CD0Q6AEwBA#v=onepageq=history%20of%20Kuwait%20National%20Museumf=true . Mouncey, P. and Wimmer, F., 2007. Market Research Best Practice: 30 Visions For the Future: A Compilation of Discussion Papers, Case Studies and Methodologies from ESOMAR. England: John Wiley and Sons. Web. Available from: https://books.google.com/books?id=3pZz3n1NNk8Cpg=PA310dq=market+segmentation+based+on+psychographic+variableshl=enei=pQDRTO71MOag4Qak#v=onepageq=market%20segmentation%20based%20on%20psychographic%20variablesf=false . Mukherjee, K., 2009. Product Management: Texts and Cases. New Delhi: PHI Learning Private Limited. Web. Available from: https://books.google.com/books?id=X7yLhiQvRNwCpg=PA84dq=plc+stageshl=enei=FPMFTYuUA5G74gb71YjyCQsa=Xoi=book_resultct=resultresnum=4ved=0CDoQ6AEwAw#v=onepageq=plc%20stagesf=false . O’shea, M. and Spilling, M., 2009. Kuwait. New York: Michelle Bisson. Web. Available from: https://books.google.com/books?id=SKpyD-B34KQCpg=PA136dq=product+life+cycle+phase+of+the+kuwait+national+museumhl=enei=aPYFTYb4ENOD4QbtlPCuCgsa=Xoi=book_resultct=resultresnum=1ved=0CCYQ6AEwAA#v=onepageqf=false . Sargeant, A. and Jay, E., 2010. Fundraising Management: Analysis, Planning and Practice. New York: Routledge. Web. Available from: https://books.google.com/books?id=4Fc_Td_Q5eoCpg=PA83dq=Positioning+strategyhl=enei=5P4GTZCVD-SLnAfSwqHlDQsa=Xoi=book_resultct=resultresnum=10ved=0CFYQ6AEwCQ#v=onepageq=Positioning%20strategyf=false .

Essay about No N0O No Non on

Essay about No N0O No Non on Essay about No N0O No Non on ACCT 2301 Study Guide Comprehensive Final Exam Chapter 1 Purpose and objectives of Generally Accepted Accounting Principles (GAAP). Purpose of financial reporting Purposes of and differences between financial accounting/management accounting/tax accounting Purposes/Authority of the Securities and Exchange Commission and the Financial Accounting Standards Board Chapter 2 3 primary/general purpose financial statements, nature of and reporting periods/dates covered by each. Nature of Assets, Liabilities, Equity, Revenue and Expenses. Impact of financial transactions on individual balance sheet accounts as well as Total Assets, Liabilities and Equity. Application of the Accounting Equation. Underlying theories of the Cost principle, Objectivity principle, and Going-Concern assumption. Concept of Liquidity Computation of Net Income Chapter 3 Nature of debits/credits, impact on assets, liabilities, equity, revenue, and expenses. Recording journal entries. Underlying theories of Accrual Accounting, the Matching Concept, Revenue Realization principle, and Expense Recognition rule. Impact of Net Income on owner’s equity and individual accounts affected. Nature of double-entry system of accounting. Nature of Retained Earnings and the financial statement on which it appears. Chapter 4 Purpose of adjusting entries, situations requiring and accounts that are affected by adjusting entries Impact of adjusting entries on net income 4 Types of adjusting entries Preparing adjusting entries Theory of the Realization principle Nature of â€Å"accumulated depreciation† Chapter 5 Determining net income after adjusting journal entries have been made Rollforward of Retained Earnings Nature of dividends and their effect, if any, on the various financial statements Purpose of closing entries and accounts which are affected Preparing closing entries Computing the working capital ratio (current ratio) Chapter 6 Periodic versus Perpetual Inventory systems and how cost of goods sold and ending inventory are determined under each system Computing Cost of Goods Sold, Gross Profit and the gross profit margin Deciphering Credit Terms and calculating cash discounts Journal entries necessary to record a sale under a perpetual inventory system CHAPTER 7 Determining the adjusted cash balance on the bank reconciliation Nature of the Allowance for Doubtful Accounts and the financial statement on which it appears Determining the allowance for doubtful accounts based on the balance sheet approach Journal entry necessary to state accounts receivable at their net realizable value, given the amount of uncollectible accounts and the current balance in the allowance for doubtful accounts and the impact on the financial statements Impact of writeoffs of Accounts Receivable on the net receivable balance. Nature and computation of the accounts receivable turnover rate and average days outstanding Chapter 8 – Inventory and Cost of Goods Sold Understand

Changing Gender roles,expectations, attitudes Essay

Changing Gender roles,expectations, attitudes - Essay Example And this choice is what marks itself as progressive in how gender roles are looked upon in modern times. A friend who was a recent divorcee prompted Judy Brady to attempt to answer the question why would anyone want a wife. â€Å"I want a wife who will work and send me to school. And while I am going to school, I want a wife to take care of my children,† (Brady, p.380). The wife is necessary for the man to ensure that harmony in accordance to how he perceives it is attained as he returns to the normal routine he is accustomed to. This accounts for the necessity and the convenience of having a wife in the pursuit of consensus within a traditional household before. Brady’s characterization of the wife as exemplified in her essay â€Å"Why I want a Wife† is quite point blank and resounding of the reality of the role of women in the family as the one who nurtures and oversees the overall welfare of the family. It is still widely read today, decades after its publication because it still contains a vast degree of reality even in today’s evolved modern life. There is the paradox of the woman who becomes a wife and evidently becomes a mother, who in the process loses her independence and consequent financial stability. The career of the woman is then compromised as she is delineated to the caring of the home and in ensuring the satisfaction of her husband. That a majority of women are classified as wives and as mothers (Brady, p.380). But years after this, as showcased in Glenn Sacks article, there is now a new category wherein the fathers take over what is usually a relative female role in the home. From the commonly accepted ‘setup’ where the wife cooks as the husband goes to work, the old definition of gender roles has now become loose. More and more women are now opting to have a career simultaneous with raising a family. There is though truth to what Sacks is saying regarding the real status of

Business Law Assignment Example | Topics and Well Written Essays - 750 words - 1

Business Law - Assignment Example In order to protect one’s self from the risk of increased personal liability outside the realms of the business, it is important to avoid situations that lead to the piercing of the corporate veil. These situations are broadly, three in number. First, piercing of the corporate veil is attributed to the establishment of a compliant corporation that fulfills the statutory schemes like social security and compensation for the unemployed. Secondly, fraudulent behavior like having a third party enter a contact believing that the corporate debt is in fact personal liability forces the courts to impose liability on the shareholders to legitimize the action. Lastly, inequitable power and asset transfer at the time of bankruptcy or financial distress to support opportunism also encourages the legal system to disregard the corporate nature of the firm to include personal liability (Macey and Mitts). It is imperative to comply by the legal system if the country of operations whether the business ownership is LLP or LLC. Limited liability partnership is the safest form of partnership that restricts the personal liability of the shareholders to a great extent. The board of directors of every firm is entrusted by the shareholders to work in the best interests of the company. As the property of the corporation is an asset whose sale or exchange can greatly alter a business’s operations and profitability, it is imperative that the board of directors mutually agree on the feasibility of the action before entering any contract (Kansasstatutes.lesterama.org). As in the case if Grocery Corp. even if the president was fulfilling his fiduciary duties to act in the best interest of the business, she overlooked the important procedure of gaining the consent of the complete board before entering a contract for a major sale of the corporation’s assets. Section 3a (11) of the securities act, also known as the intrastate offering exemption allows

US History Regional Differences of North and South Essay Example for Free

US History Regional Differences of North and South Essay It seems crucial, in this day and age, that we fully understand the conflicts that occurred within our very own country back in the early developmental phases of the United States. If you have done some traveling within our country you can see the differences with your own eyes but you have to wonder how it all came to be. The conflict of the Northern and Southern regions has had a direct influence on the development of our society in the U. S. nd continues to do so. The South had a very difficult struggle with its social structure and resulted in a shortage of help and in turn resulted in the buying and trading of slaves who were forced to work on their large plantations. The result of the lack of agriculture in the Northern region gave the Southern some advantages and caused an increased need for trade. They sustained trade with Africa and Indians which is known as â€Å"The Triangular Trade†. The South had more of a one-crop-economy which caused a lack of stability in their area since this was directly affected by supply, demand and climate. The Northern region was mainly prosperous, educated, and overall healthy in most cases. This was mainly due to the government that was put in place and the main focus of production and material items. The South did not have the same opportunities as the schooling was limited due to the spread out locations of the people and lack of funding for more schools. Education is the back bone of success in the US. It is quite evident that having two completely opposite ways of life and thinking can lead to a direct influence to how each region viewed the political side of life. The Northern region had the anti-slavery expansion activists known as the Republican party. This group opposed the Southern states which had a dominant group as well known as the Democrats. Both of these parties exist today and are still very opposite in their concepts and methods. I have witnessed the contrast between states myself. An example would be seeing the difference in my job when I transferred from Wyoming to Georgia. I got to see the opposition first hand. The climate, agriculture, religious views, poverty levels, education requirements and wages were almost the complete opposite. I honestly didn’t feel like I was even in the same country. It is amazing to see how our country has so many different viewpoints and lifestyles and how they all stemmed from the early history of our country.

Sales Employees Training Essay -- Train Job Work Sales Essays

Sales Employees Training ABC Broom Company in Bombay, India needs a training program created for its new salesmen. These salesmen are in their early 20’s and are high school graduates. These salesmen are not meeting their sales goals but would like to because of the financial bonus. These salesmen have no prior sales experience before entering the training program. Based on the feasibility analysis for the training, a plan consisting of lecture, group discussions, role playing, and a mentoring program will be implemented. It is best to use a combination of methods to deliver the training. Each method may help to enhance the other (Hannum & Hansen, 1989). The choice of instructional methods is dependent upon the type of learning objectives, the characteristics of learners, the instructional conditions, and the evidence of instructional effectiveness. A learning objective makes clear the intended learning outcome or product of instruction, rather than what form the instruction will take. Objectives focus on student performance. The types of learning outcomes that are expected are attitudinal learning, and intellectual learning (problem solving and application). The employees are from Bombay, India. India has a caste system which each employee is aware. The caste system has supposedly been demolished, but research has shown that it is still present within the culture. Trainees do not need to be briefed on the caste system. The employees were raised in India and are well aware of the differences between castes. Each trainee will bring to the training sessions their own prejudices, experiences, and learning styles. While each learning style cannot be taken into consideration, the trainers will attempt to teach to the mean (Sheppard, 1998). The Indian culture is unique in that an Indian person will attempt to learn everything about someone on the first visit (Matthew, 1996). This may be a potential problem for the salesmen. It is viewed as a process of establishing a relationship with the person to whom they are speaking. The salesmen may not be able to establish a relationship with the client in enough time as specified by the company to make a sale. This fact will be considered and discussed at the group seminars. The training program will begin with a lecture to present the information that the employees need to learn. This information will... ...of Instruction. Boston, Massachusetts: Pearson. Erffmeyer, Robert c. & Johnson, Dale A. (1997). The future of sales training: making choices among six different education methods. The Journal of Business & Industrial Marketing. Vol. 12, Iss. 3/4, pp. 185. Harbour, Jerry L. (1998). Does the Trainee Know Best? Training and Development, June, Vol. 46, Iss. 6, pp. 66. Hannum, Wallace., & Hansen, Carol. (1989). Instructional Systems Development in Large Organizations. Englewood Cliffs, New Jersey. Educational Technology Publications, Inc. Honey, Peter. (2003). How do you decide what methods to use when designing a training program? Training Journal, Jan, pp. 7. Mathew, Matt. (1996). A Tale of Two Cultures. StylusInc. www.stylusinc.com/business/india/cultural_tip1.htm. Ray, Julie A.(2004). Effective Teaching Strategies in Higher Education. Phi Kappa Phi Forum. Vol. 84, Iss. 4, pp. 58. Shepard, Clive. (1998). A process for selecting training methods. FastTrak consulting, www.fastack-consulting.co.uk. Sindell, Milo T. (2002). How to Make Smart Decisions About Training. Training and Development, Vol. 56, Iss. 4, pp. 86.

The Sunflower

Melissa Torres Period: 2 2/9/13 The Sunflower Dear Simon Wiesenthal, After reading The Sunflower and having mixed emotions during this book I made my decision. â€Å"What would I have done? † I would have done the same thing you did. Just walk away from all of it. I believe it would be a tough situation to think about and have a response to right then and there. Like Deborah says in her essay, â€Å"The question to be asked is not should the prisoner have forgiven the SS man but could the prisoner have forgiven him? This is obviously saying that no one has the right to forgive anyone on behalf of another. This request brings up several moral questions like, Is it alright to forgive someone who has done no harm to you? Can a person forgive someone on behalf of others? Can anyone really forgive anyone else, or is forgiveness in the hands of a higher power? The soldier asked you for his forgiveness just because you are a Jew, and in the soldiers mind, all Jews are equal. Even th ough you weren’t burned alive, shot dead, or in any other heinous acts in the concentration camps.How could his forgiveness, had he granted it, put the soldier at rest about the hundreds of Jews he has been a party to the murder of? I think you had no right to forgive the soldier. The soldier didn’t commit a crime against you personally, and for you to forgive him would have been an empty phrase with no meaning. The soldier should have asked for forgiveness between himself and all the Jews he murdered. Sven Alkalaj I like that Sven included in his essay what he went through in Bosnia. I agree with Sven that Simon made a good decision not forgiving the soldier.Just as Sven asks in his essay, â€Å"Who is entitled to speak on behalf of the victims? † Simon didn’t have much of a say just because they didn’t torture him. Just like Sven says, Simon was unsure if his response to the dying soldier was okay. It was hard for Simon to get over his response a nd wanted other peoples opinions on his decision. When the nurse attempts to give Simon some of the soldiers possessions. Simon refuses the package. It obviously shows that he didn’t want to do much with the soldiers. The holocaust was a horrible thing, and the killing of thousands of Jews was not okay. Forgetting the crimes would be worse than forgiving the criminal who seeks forgiveness† It is such a atrocious thing, its hard to forget and Sven said it would be bad to forget everything that happened. The Dalai Lama I don’t agree with Lama. He says â€Å"one should forgive the person or persons who have committed atrocities against oneself and mankind. † I am totally against what he says because forgiving the soldier would mean that Simon is okay with what he did. The soldier didn’t really care if the Jew was tortured or not because he just asked the nurse to find a random Jew.I felt like the soldiers apology was a lie and he just wanted to die in peace. But he doesn’t really deserve it after everything he did. Lama also says â€Å"but that is not the Buddhist way,† Lama’s culture is different and believes that forgiveness is okay. But if Simon was to forgive the soldier, it wouldn’t bring back any of the people he killed. The Jews he killed are piled up dead and accepting his apology isn’t going to change a thing. All the awful things that happened will always be in Simon’s mind. Melissa Torres Period: 6 The SunflowerIn The Sunflower, by Simon Wiesenthal the main character, Simon is put in an awkward situation and doesn’t really know how to deal with it. His development from the beginning of the book to the end of the book is kind of crazy. Towards the end of this book he realizes he made the right decision. Simon just needed a little bit of extra help to decipher if what he did was right. With condoning factors supporting the Nazi in The Sunflower is asking for forgiveness bo th out of guilt and amends, there is no possible way to decipher if he should or should not be forgiven.Simon was asked to go clean at a hospital. When he arrived at the hospital the nurse asked him if he was a Jew. Simon said yes and the nurse took him to the bedside of Karl, a 21-year old dying Nazi soldier. Karl was covered in bandages with openings only for his mouth, nose and ears. Karl wanted to tell Simon his story. Karl talked about his childhood and then the conversation came up to him being a Nazi. Karl admitted to shooting a mother, father and their two kids. Karl felt guilty about the hundred of Jews he killed and he didn’t want to die without coming clean to a Jew.Karl asked for forgiveness, he knew he was asking for too much from Simon but without his answer Karl couldn’t die in peace. Simon left the room without a word. When he returned to the hospital the next day, the same nurse came to Simon and told him that Karl had died. Over the next years of the war, time and time again, through all his suffering, Simon thought of Karl and wondered if he should have forgiven him. Over the years, every time Simon would enter a hospital, see a nurse, or a man covered with his head bandaged, he recalls Karl. Many years later Simon questioned whether he had done the right thing.He asked many people about his actions. A few of these people included Jews, Rabbis, a Catholic Cardinal, Christians and even an ex-Nazi. They all had different opinions and different reason of forgiveness. Faced with the choice between compassion and justice, silence and truth, Simon said nothing. Simon always wondered if he had done the right thing. As the book was coming to an end, Simon started noticing that he did the right think not forgiving Karl. Forgiving him wouldn’t bring back any of the people he killed. The Jews he killed are piled up dead and accepting his apology isn’t going to change a thing.Karl didn’t commit a crime against Simon pe rsonally, and for Simon to forgive Karl would have been an empty phrase with no meaning. Karl should have asked for forgiveness between himself and all the Jews he murdered. The main character’s development throughout the book showed that at first Simon wasn’t confident with his decision and always had the situation on the back of his mind. But towards the end of the book, Simon notices he did make the right decision to just get up, walk away without saying a word. Simon basically needed other peoples opinions to see that he had done the right thing.

Analysis Of Crooks in Of Mice and Men Essay

Answer: Crooks is so mean to Lennie because although he and Lennie are quite similar (they are both categorised as the ‘weak ones’) Lennie has the better life, simply because he is white. Lennie is allowed in the dorm room and allowed to play cards should he choose to (if he even knew how to) whereas Crooks cannot. Throughout the conversation, we see Crooks’ character come out of his shell, and be nice to people whom he normally wouldn’t conversate with except Slim and the boss. Obviously, because he’s black and because of segregation, he is mean to those who disregard him because of his colour, but maybe there is another reason he is mean to Lennie, such as he is jealous of his lifestyle or he wishes he were white. Also, he is pretty low on the societal totem pole and Lennie is an easy target for him. Crooks’ first reaction when Lennie visits him is that he wants to prove a point: if he as a black man can’t enter white men’s houses, then whites aren’t allowed in his room. He wants Lennie to know that he has to have some sorts of rights. But Lennie’s inviting smile and Crooks’ desire for company means that Lennie can enter, and thus starts the convo where we learn all about Crooks. Like Curley’s wife, Crooks is a powerless character, and it seems that he seeks vulnerable characters to make himself feel good – He starts â€Å"suggesting† that maybe George will never come back and only stops the cruel game when Lennie threatens him with physical violence. He shows us that his loneliness means he often has no-one to talk to and his character would like sympathy. He is also interested once Candy and Lennie start conversating and forgets all about his mean self. He has seen men of all sorts come on and off the ranch and no-one has actually fulfilled the American Dream which he is doubtful of because it seems this â€Å"Dream† does not apply to him due to the colour of his skin. This is why he scrutinizes others. Question 2) Are there any similarities between Lennie and Crooks? Answer: Lennie and Crooks are both marginalised from society – Lennie’s lack of mental abilities keep him isolated and Crooks’ skin colour keep him isolated. For this, they are classed as ‘the weak ones’. When Lennie comes by, Crooks is immediately unfriendly. â€Å"You go one get outta my room. I ain’t wanted in the bunk house; you ain’t wanted in my room. † However, both men long for company, and so begin talking. Their similarities wipe out any awkward silences and end their isolation. Crooks understands that Lennie has the better life and uses this against him to compare himself. â€Å"I tell ya, I tell ya a guy gets lonely an’ he gets sick. † Both men can be seen as lonely, not only are they marginalised, and even though Lennie has George, his mental challenges keep him alone because no-one can completely understand him which emphasises his differences and Crooks’ colour leaves him excluded from the dorms. Question 3) What does this conversation tell us about the relationship of Crooks with other men? Answer: Crooks’ relationships are built around the fact that he is a victim of racism and is outcasted from companionship. We know from the start that Crooks takes a liking to Skinner and the boss, and since we don’t get to know him until Chapter 4, this outlines his lack of status, credibility and power. We as readers are able to emphasise with Crooks because we are shown how black people were treated in the time of the Great Depression. We see how Crooks is able to open up to Lennie and he confesses all his feelings and thoughts because he sees him as a figure of trust as he is unable to remember what he is told. His relationship with Slim is tight because we admire Slim as a good, supporting member of society.

Myth Example

Myth Example Myth – Coursework Example Personal Myth Just as myths define cultural values, personal myths define family values and are links with the past. The story of ‘Granny May’ is a family myth which is a part of my family history and character. Personal Myth. As â€Å"distantly recalled memories,† myths are a part of every family history. These personal myths are often stories based on historical fact which are widely altered as they are handed down from generation to generation. Such myths are the links between the past and the present. They are an integral part of family history, and become a part of the character of each family member. My family myth centers round an old rifle which is mounted on the wall of the living room in my grandparents’ home. It is lovingly oiled and polished. Below it is a sepia-tinted, fading photograph of my great-great-grandmother, ‘Granny May.’ In the early twentieth century, as her husband struggled to establish a home in the open ranges, Gra nny May shot and killed a wild animal with this rifle. This is the bedtime story for generations of children in my family. The story varies, depending on the aunt, or uncle, who is the narrator. Granny May was a timid, diminutive woman who had never handled a firearm in all her life; she had left her baby napping on the back porch; the mountain lion sneaked up on the sleeping baby; granny grabbed her husband’s rifle and just shot it dead! Granny walking with Grandpa one evening, when a black bear suddenly made its appearance; Grandpa tripped at that crucial juncture; Granny grabbed his rifle and shot the bear! The wild animal may be a cougar, a bear, or a wolf; the time and scene of action may vary. What remains constant is Granny May’s courage and quick wits in the face of adversity. Just as myths define a culture’s values, this personal myth defines our family values. The myth embodies the struggles of our ancestors and their triumph over the elements and earl y hardships. Every member of my family holds the story of Granny May close to their hearts. It is our inspiration in times of trial. Each time anybody wavers in the face of a test, or lacks confidence, the question is asked: â€Å"What would Granny May tell you?†

Elements and Characteristics of a Clinical Micro System

Elements and Characteristics of a Clinical Micro System I was once a support services team member in Lebanon at the Dartmouth-Hitchcock Spine Centre. This centre collects information from healthcare recipients using touch pads. Hence, clinicians make decisions based on the data collected from patients. The medical symptoms of patients who visit this clinical micro system are determined using a computer through a sensitive touch screen. Hence, results on previous treatments, anticipations for care, functional status and body symptoms are obtained from a computer.Advertising We will write a custom essay sample on Elements and Characteristics of a Clinical Micro System specifically for you for only $16.05 $11/page Learn More A clinical staff may also apply other methodologies in order to offer directions on the management and assessment of patient’s needs. Moreover, pre-planning of needs of a healthcare recipient is largely preferred in order to improve efficiency. Follow-ups on the progress of patients are a lso encouraged especially through phone calls in order to ensure that all the management information has been adequately comprehended. After sharing the reading, my experience with the above clinical micro system has been greatly enlightened. For instance, I have realized that teamwork is integral when handling patients with myriads of medical problems that need urgent attention (Charlesa, Gafnia and Whelana 650). Additionally, the adaptive challenge that may assist my team in the final project is the ability to apply medical technology when evaluating patients and also being consistent throughout the project. In order to be a well informed team member, the above experience has indeed added value in my ability to choose the right person to interview. The person should be knowledgeable on specific area of specialization and also a team player (Charlesa, Gafnia and Whelana 655). Charlesa Cathy, Amiram Gafnia and Tim Whelana. â€Å"Decision-making in the physician patient encounter: revisiting the shared treatment decision-making model.† Social Science Medicine 49 (1999): 651-661. Print.

A New Deal for Blacks by Harvard Sitkoff Essay Example | Topics and Well Written Essays - 750 words

A New Deal for Blacks by Harvard Sitkoff - Essay Example However, Sitkoff notes that the New Deal did not entirely succeed in abolishing the killing of Blacks and did not improve upon their legal, social and economic standing. But the author holds that the New Deal played a major role in providing Blacks with immense influence in the federal government for addressing their apprehensions. It also included civil rights into the agenda of the Democratic Party. Moreover, the New Deal provided considerable hope to them as the federal government started paying attention to their cause, which was being entirely ignored for several decades (Sitkoff, 1978). Sitkoff is of the belief that although Blacks did not prosper much in America, they suffered the maximum during the Depression and were literally starving during the period prior to the New Deal. The whites had been holding marches to protest against allowing employment for Blacks until all whites were provided with jobs. Very few Blacks held public offices and they rarely had the opportunity to get college education. Sitkoff writes that the political advisors of President Roosevelt were always vetting his decisions so that no white from the South felt insulted. Although the outcomes could not be verified immediately, the initiatives taken by Roosevelt amounted to fighting against traditional practices and thoughts regarding racial inequality, which provided hope to African Americans that the federal government had started showing signs of caring for them. Sitkoff asserts that another factor leading to the fight against racial discrimination was the change in racial attitudes during the 1930s. The issue of race in politics was diluted whereby black votes began to be viewed as a means to maintain balance of power that gave political parties incentives if they won their support. Nazism had considerably reduced the historical influence of racism and the Communist Party played an important role in creating racial parity. A number of research activities were undertaken during t he period to show that dark skin did not imply inferiority. Such moral judgments fought against the historical philosophies that Blacks descended from Canaan, which had till then implied that they were obliged to serve. There was a shift in popular culture, which justified the change from historical to moral judgments. Popular plays and movies were produced during this time, such as Mulatto, Never No More, Kneel to the Rising Sun and Green Pastures, which combined with other examples to reveal that thoughts relative to race were now changing. Sitkoff has discussed a number of events occurring during this period that led to change. During President Roosevelt’s time, there was a historical transformation as the Supreme Court dealt with a large number of cases pertaining to racial equality and issues regarding unconstitutional rulings, jury selections and voting rights. Americans realized the duplicity of the Jim Crow laws that espoused racial equality but did not implement the laws. Segregation and lynching became important issues for politicians and inter-racial organizations such as the Urban League and NAACP that became very active during the 1930s. These developments created hope for African Americans in terms of civil rights, which is why the author argues that the large number of happenings during this time resulted in recreation of moral judgments towards Blacks. In his book, Sitkoff has

Persian Gulf Wars of 1991 & 2003 Essay Example | Topics and Well Written Essays - 1000 words

Persian Gulf Wars of 1991 & 2003 - Essay Example The invasion of Kuwait by Iraq was the first incident in history whereby two member nations of the United Nations were involved in an armed conflict (Carlisle and Bowman, 2003). This brutal takeover unfolded a series of tragic events that engulfed the two nations as well as the rest of the world and disrupted the peaceful world order. It divided the nations of the world into two groups, each trying to defend their respective allies in a desperate attempt to salvage the situation and uphold their political ideologies. Comparison between Gulf and Persian Wars of 1991 and 2003 The primary purpose of the first Gulf War (which took place in the year 1991) was to defend the sovereignty of a member nation (Kuwait) against the unwarranted invasion by Iraqi forces. The first war (of 1991) marked the invasion of Kuwait by Iraq while the second war marked the invasion of Iraq by a coalition of forces led by the United States, UK, Australia and Poland. The invasion of Kuwait was executed by the Iraqi armed forces at the behest of the then President of Iraq, Saddam Hussein. Such invasion would prove to be catastrophic for the rest of the world since Kuwait, similar to Iraq, was an oil-rich country and the invasion would greatly benefit Iraq, resulting in the country being in possession and control of over 40 per cent of the world’s oil reserves. This fact alarmed the rest of the world and under the leadership of United States along with its closest ally - UK many other countries including and as varied as France, Japan, and Pakistan formed a coalition of forces and supported Kuwait in defending its sovereignty (Finlan, 2008). The key objective of the first Gulf war was hence to prevent the tilting of balance of power in favor of the oil-rich Iraq by defending the political territory of Kuwait, and restore the world order. The second Persian Gulf War (of 2003) also known as the Iraq War, was Post the defeat of Iraq by the coalition forces and the subsequent cease fire which ended in 1991; Iraq was obligated to allow inspections of its military units and research facilities for suspected development, use and possession of weapons of mass destruction. The refusal of Iraqi dictator to submit to such demands triggered the 2003 War on Iraq which served as a basis for political unrest within and without the borders of the Arab world. There were several efforts to disarm Iraq of its nuclear weapons through diplomatic pressure. However the failure to do so compelled the United Nations to allow United States led forces to use military power to achieve the political objective (Sidlow and Henschen, 2008: 373). The Palestinian-Israeli Peace Process: An Evaluation The Palestinian-Israeli peace process also known as the Oslo peace process refers to the decade old diplomatic efforts to restore peace and end the animosity between the two warring nations. The fundamental bone of contention between Palestine and Israel was the refusal of the Arab world to acknowl edge the existence of the Jewish state. The need for peace process arose from the rebellious behavior of Palestinians under the Israeli occupation, and their reluctance to cooperate with the Israeli government. There was widespread unrest among the Palestinians against the Israelis which began from the boycott of Israeli goods by the Palestinians, and eventually increased in scope and magnitude to burning, lynching,